MADTech / Custom software
Software for the hard middle.
What this covers
Mapping how the work actually runs
Not how the org chart says it runs. The real path, including the workarounds people invented, because those are usually telling you where the system has to bend — and where the mistakes are getting made.
Designing the errors out
The steps where someone re-keys data, forgets a hand-off or picks the wrong option are the steps that cost you. Those get automated, validated or made impossible to get wrong, rather than solved with more training.
Interfaces for dense information
Tables, queues, filters and detail views that stay readable when the data gets heavy — and that make the next action obvious instead of burying it in a menu.
Roles, permissions and history
Different people see and change different things, and you can tell who did what and when. Designed in from the start, not retrofitted after an incident.
Fits what you already run
It connects to the tools you are keeping rather than demanding you abandon them, and it exports cleanly so your data is never trapped.
A good fit when
- A spreadsheet or a stack of tools is holding a real process together
- Off-the-shelf software nearly fits but the gap is expensive
- The same mistakes keep happening and training has not fixed them
- Several people need the same information in different shapes
Probably not when
- An existing product would fit fine with a small change to your process
- The requirements cannot be pinned down enough to scope honestly
- You want a rebuild of something that is working, because it is old
- You are offering equity or revenue share instead of paying for the build
I would rather say so up front than take work that will not land well.
How I work
Priced per project, never by the hour
Every project is different, so every price is worked out from your actual requirements rather than read off a list. You get a figure in writing before anything starts, and you are buying a finished thing rather than my time.
Custom code, not drag-and-drop
I do not build on page builders or theme editors. If you already run a platform that allows real custom code — GoHighLevel, for instance — I can build inside it. What I will not do is assemble something from blocks and call it bespoke.
Fast is possible, and it is priced as fast
Tight deadlines are often doable — a website in a few weeks is realistic. Compressing a schedule costs more, and how much depends on the size of the build. I will tell you what is achievable before you commit to a date.
Building only, not marketing
I design and build. I do not run ads, SEO or marketing campaigns, and I would rather say so than take money for something outside what I do well.
How it works
- 01
Send the messy version
A paragraph is enough. What it is, who it is for, and what is broken or missing today. I read it myself and reply — including an honest no if I am not the right fit.
- 02
Scope and a price range in writing
Before anything is built you get what is in scope, what is not, a range rather than a fantasy number, and a timeline. Nothing starts without that agreed.
- 03
Built in the open
You see it as it comes together, not at the end. Feedback lands while changing course is still cheap, which is the whole point of working this way.
- 04
Handed over properly
You get the code, the accounts in your name, and a walkthrough of how to run it. No hostage situations, no rented access to your own product.
Bring the messy version.
Tell me what you are trying to build and you get a straight answer on scope, cost and timeline — or an honest no.
Request a quote